We took some time to introduce the newest additions to the GLOSS family—a harmonious palette designed to elevate your color services. These new shades offer the perfect blend of cool undertones to neutralize unwanted warmth, and balanced warmth to go BEYOND BEIGE, delivering dimension, shine, and hair-strengthening benefits in one.
The Power of Beige, Reinvented
Beige is the epitome of sophistication—calm, subtle, and a timeless favorite, especially in minimalist aesthetics. Its evolution in fashion has been striking: once considered a passive neutral, it now stands as a modern symbol of effortless elegance and versatility. No longer a background color, beige leads the way, proving that simplicity can have a bold impact.
Today, we’re reimagining beige—pairing it with bold tones or using it as a refined neutral to support statement shades. As always, COLOR.ME GLOSS delivers luminous shine and low-maintenance results, making it ideal for first-time color clients or those who prefer a low-commitment color refresh. And for those with fine or damaged hair, every color service becomes a moment of care, thanks to KM.BOND2 Technology, which helps repair and thicken strands.
Introducing BEYOND BEIGE: Five New Timeless Tones
Meet the newest COLOR.ME GLOSS demi-permanent acidic shades—five stunning BEIGE tones that bring balance, dimension, and modern elegance. From soft, cool beige naturals to deeper chocolate-infused hues, these shades are the perfect harmony of warm and cool undertones, creating a vibrant yet subtle glow.
BEIGE (.2)
Two shades designed to deliver soft, natural-looking warmth. The balanced formula adds a delicate neutral glow and radiant shine for a polished finish.
BEIGE.CHOCOLATE (.27)
Two rich shades that blend balanced beige warmth with chocolate depth, resulting in a luminous, multi-dimensional color that adds body and resilience.
BEIGE.VIOLET (.28)
A unique blend of golden beige and iridescent violet reflects, for a cool, modern nude finish with a powdery softness and subtle depth.
Why BEIGE Is the New Bold
Beige is warm like the sun, soft like sand, refined yet relaxed. It’s neutral—but never boring. Its nuanced blend of tones makes it adaptable to a wide range of hair types and skin tones, empowering colorists with creative freedom.
This new palette doesn’t just deliver color—it enhances shine, nourishes hair, and boosts dimension in every strand. Whether your client wants subtle sophistication or a fresh, modern statement, BEYOND BEIGE delivers.